The image of evangelical believers as necessarily poor and drawn to religion only by economic vulnerability is not sufficiently supported by the data. Pentecostalism has grown across social strata and has become especially significant among middle-income groups.
Between 1980 and 2010, affiliation also increased among higher-income groups. The period of most intense expansion even coincided with a decade of employment and income growth, weakening interpretations based exclusively on material crises.
A more flexible religious supply
A significant part of this expansion lies in the multiplication of simple churches located close to their communities and managed autonomously. Opening a new church came to require less capital, less institutional preparation, and lighter structures.
This model responded quickly to urban growth, while centralized religious organizations faced higher costs and greater difficulty establishing themselves in new territories.
Political dialogue without caricatures
The evangelical electorate includes formally employed workers, entrepreneurs, professionals, and people in very different economic circumstances. Engaging with this group means recognizing the diversity of its experiences and aspirations.
For the authors, the left will struggle to build dialogue as long as it treats evangelical identity as a mere consequence of limited opportunity. That caricature impoverishes the understanding of a phenomenon that now reaches across Brazilian society.
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